EST. 2018
BENGALURU, IN
BRAND · PACKAGING
ART · EDUCATION
Designer
By Day.
Artist by soul. — H.P. Shivaraj, Bengaluru
Brand Identity Packaging Design Illustration Art Education
176%
Revenue Growth
15+
SKUs Designed
4+
Years Commercial
Scroll
Marketing Design✦ Art Education✦ Design Systems✦ Brand Identity✦ Packaging✦ Illustration✦ Painting & Art✦ Open to Remote✦ Marketing Design✦ Art Education✦ Design Systems✦ Brand Identity✦ Packaging✦ Illustration✦ Painting & Art✦ Open to Remote✦
Selected Gallery

Work that
speaks
first.

D2C Brand Strategy✦ Retail POS Design✦ Brand Guidelines✦ Social Media Kits✦ Product Photography Direction✦ 3D Render Supervision✦ Packaging Systems✦ Identity Architecture✦ D2C Brand Strategy✦ Retail POS Design✦ Brand Guidelines✦ Social Media Kits✦ Product Photography Direction✦ 3D Render Supervision✦ Packaging Systems✦ Identity Architecture✦
Case Study — 2022 to Present

Jus
Amazin
Brand System

01 — Challenge
A D2C peanut butter brand with strong product quality but no coherent visual identity. Packaging was inconsistent across SKUs, social presence lacked direction, and retail shelf visibility was weak against established competitors.
02 — Approach
Built a complete brand system from scratch — starting with packaging logic for 15+ SKUs, then extending into social media templates, retail POS materials, and a brand guidelines document the team could use independently.
03 — Outcome
176% revenue growth in the period following the rebrand. Significant improvement in retail shelf pickup rates, brand recall, and social engagement. Every team member could now produce on-brand assets independently.
Hero Packaging Shot Hero Packaging Shot
Social Media Template Social Media Template
3D Pack Render
Motion Graphics
Before — 2021
Generic label printing. No system. Each SKU looked like a different brand. No shelf-ready files, no brand rationale document.
After — 2022 onwards
Unified visual language. 15+ SKUs with coherent colour logic, typography, and photography direction. A brand guidelines document the entire team uses daily.
176%
Revenue Growth Impact
2.5×
Brand Recall Increase
40%
Design Efficiency Gain
15+
SKUs Designed
More Than A Designer

I build visual
languages that
earn trust.

I'm Shiv — H P Shivaraj. I lead brand and communication design at Jus Amazin, teach art at Openhouse learning hubs, and co-run Svarnart Academy with my wife. Born and raised in Namma Bengaluru, that texture shows up in everything I make.

Design is how I think. Art is how I feel. Both live in everything I put out — whether it's a packaging system for a D2C brand or an acrylic painting on a Saturday afternoon.

◊ Designer † Art Teacher ◆ Founder ⊆ Studio Lead ♣ Illustrator ♥ Painter

Four roles.
One person.

Scroll to explore my different practices.

01 / Full-time

Design & Comms Manager

Leading every visual and print media process for Jus Amazin — from packaging brief to shelf-ready file.

PACKAGING SOCIAL SYSTEMS BRAND IDENTITY 176% REVENUE IMPACT
02 / Teaching

Art & Design Teacher

Teaching at Openhouse learning hubs. Guiding students through drawing, composition, and visual thinking.

DRAWING COMPOSITION VISUAL THINKING
03 / Founder

Svarnart Academy

Co-founded with my wife. A space where Carnatic music, painting, and design education live under one roof.

CARNATIC MUSIC PAINTING DESIGN ED
04 / Studio

Sivnco Studio

Independent design studio for brands that care deeply about the work. From D2C packaging to complete identity systems.

D2C BRANDS IDENTITY SYSTEMS PACKAGING ILLUSTRATION
The Name Behind the Academy

SVARNART

Where classical Indian roots meet contemporary visual craft. A learning space that honours both the precision of Carnatic music and the freedom of fine art.

SVAR
Sanskrit for note, sound, and harmony — the musical root
+n+
ART
Visual art, painting, and creative expression
What We Built
◆ Co-founded with my wife — a shared creative vision built on mutual respect for craft
◆ Carnatic music, classical painting, and design education under one roof in Bengaluru
◆ A platform where traditional Indian arts and contemporary visual practice coexist with intention
Visit Svarnart Academy →
Impact

In their
words.

JK
Jitin Kochhar
Co-Founder, Jus Amazin
jusamazin.com ✓
"
Shiv doesn't just design — he builds systems. The Jus Amazin packaging is one of the most coherent brand rollouts I've seen for a D2C brand at our scale. Every SKU told the same story.
SR
Shilpa Rao
Brand Consultant
linkedin.com/in/shilpa ✓
"
What sets Shiv apart is his ability to blend art sensibility with commercial clarity. He understands the brief, then exceeds it — every single time.
OH
Openhouse Team
Learning Hub, Bengaluru
openhouse.study ✓
"
Our students love Shiv's classes. He brings a calm, observational approach to teaching that makes even complex concepts feel intuitive and joyful.
Pick a Plan

Let's build
something real.

Starter
Single Brief
₹15K+
Per project · 2–3 week turnaround
  • 1 design deliverable
  • 2 revision rounds
  • Source files included
  • Email support
Start a Brief
Most Popular
Brand Build
₹45K+
Full identity · 4–6 week engagement
  • Logo + full identity system
  • Packaging design (up to 4 SKUs)
  • Brand guidelines document
  • Social media kit
  • Unlimited revisions
Build My Brand
Ongoing
Studio Partner
₹20K
Per month · Retainer basis
  • Dedicated design hours
  • Monthly deliverables
  • Priority turnaround
  • Strategy calls included
Become a Partner
Art Commission

For the love
of craft.

Original acrylic paintings, portrait commissions, and custom illustrations. Each piece is handcrafted with intention — no prints, no shortcuts.

● Limited slots available

Enquire for Art
ASK SHIV'S AI