Case Study · Brand Identity · 2023 — Present

Jus
Amazin

End-to-end brand system for a D2C peanut butter brand — packaging across 15+ SKUs, social media systems, retail POS, and guidelines that scaled with the company.

Jus Amazin Pvt. Ltd.
Design & Comms Manager
2023 — Present
Brand · Packaging · Social
176%
Revenue Growth FY24–25
40%
Production Efficiency
15+
SKUs Designed
3D
Render-based Presence
01 — The Brief

Strong product.
No identity.

01 — Challenge
Strong product quality, zero coherent visual identity. Every SKU looked different. Retail shelf pickup was weak. No consistent brand story.
02 — Approach
Built a complete visual system from scratch — packaging logic, variant colour codes, photo→3D migration, social templates, POS, and a brand guidelines doc.
03 — Outcome
176% revenue growth in FY 2024–25. Streamlined pipeline from drawing board to production. Cohesive portfolio across all SKUs and retail touchpoints.
02 — Retail SKU Architecture

Interactive Shelf
& SKU Strategy.

Select an active SKU below to explore its retail channel strategy, packaging dieline rationale, and commercial impact.

Celebratory Architecture · Festive Suite

Festive Luxury Gifting

Sliding contemporary trays in Royal Purple, crimson heritage boxes with gold mandalas, and windowed snack display units.

100% Bespoke
Commercial Contribution
Festive Luxury Gifting
03 — Brand Film

Brand Story
in Motion.

DIRECTOR'S CUT // MOTION ANCHOR

Translating Identity Into Kinetic Form

A cinematic expression of Jus Amazin's brand identity. This brand film captures the essence of clean-label nutrition, illustrating the craftsmanship, quality, and organic vibrancy behind the products. Translating print brand guidelines into fluid motion design, it serves as the master visual anchor for digital campaigns.

ART DIRECTION
H P Shivaraj
COLOR GRADING
Warm Ochre / Earth
MOTION SYSTEM
Kinetic Type & Macro
CAMPAIGN REACH
11K+ Orders
03B — 30-Sec Almond Drink

Campaign &
Product Renders.

A category-disrupting instant almond drink — 100% pure almond paste in a sachet. Photographed, 3D rendered and campaigned across D2C and quick-commerce with 11K+ orders driven by packaging that transparently challenges mass-market impostors.

● AUTOPLAYING LIVE
CONVERSION ASSET // BLINKIT & ZEPTO PDP
The 30-Second Dissolution Comparison
Proving paste purity vs. mass-market carton filler in 30 seconds without voiceover. 11,000+ orders generated.
Full Lineup3D RENDER // COMPLETE RANGE ARCHITECTURE
Bottle FrontFRONT FACING
Gift BoxGIFT BOX SPEC
05 — Transformation

Before
and after.

Before — Aug 2023 (at joining)
Old peanut butter jar — inconsistent label
Old quinoa pouch — generic craft bag
Old snacks pouch — no design system

Generic label printing. No system. Each SKU looked like a different brand — clashing colours, inconsistent typography, no shelf-ready files, no brand rationale document.

After — 2023 onwards

Unified visual language. 15+ SKUs with coherent colour logic, typography, and 3D-render direction. A brand guidelines document the entire team uses daily. Design is now proactive and scalable.

06 — Behind The Scenes

Design Process
& In-Progress Work.

An intimate look into the drawing board iterations, press proofing, substrate trials, and retail shelf pickups that brought the Jus Amazin brand system to life.

Press Video
Industrial Prepress & Press Run
Live footage of high-speed rotogravure dieline proofing, ink viscosity checks, and substrate tension on the factory floor.
Rotogravure Wrapper Proof
Wrap Dieline
Rotogravure Wrapper Proof
Flat packaging wrap layout for Desi Energy Bar, checking nutritional grid, barcode, and seam margins.
Pop-Up Retail Tiered Rack
Display Rack
Pop-Up Retail Tiered Rack
Field trial of countertop display dispenser holding Mom Bar and Desi Energy Bar packs at market stall.
Full Exhibition Brand Setup
Brand Canopy
Full Exhibition Brand Setup
Complete brand canopy and exhibition table showcasing the full Jus'Amazin clean nutrition product range.
Logistics Fleet Decals
Fleet Branding
Logistics Fleet Decals
Vehicle delivery fleet branding and category decals across electric delivery wagons.
Desi Bar Adhesive Label Proof
Label Proof
Desi Bar Adhesive Label Proof
Physical adhesive sticker label proof for Desi Energy Bar, verifying barcode readability and nutritional grid compliance.
Caramel Almonds Pack Proof
Proof Card
Caramel Almonds Pack Proof
Physical proof cards for Caramel Almonds with Flax Seeds, validating nutrient badges, allergen callouts, and clean nutrition claims.
Farmer's Market Tasting Booth
Consumer Trial
Farmer's Market Tasting Booth
Live consumer sampling table with feedback forms, surveying purchase triggers and taste acceptance.
Claim Icon Concept Sketches
Ideation Sketch
Claim Icon Concept Sketches
Hand-drawn ideation sketches exploring "No Liquid Glucose" and "No Refined Sugar" badge hierarchy.
Smart Vending Kiosk Audit
Vending Audit
Smart Vending Kiosk Audit
Field evaluation of product visibility and pack facings inside modern automated vending kiosks.
30-Sec Almond Drink Retail Counter
POS Counter
30-Sec Almond Drink Retail Counter
POS display counter trial with instant shaker bottle and sachet dispensers for 30-Sec Almond Drink.
Market Table Product Lineup
Market Display
Market Table Product Lineup
Live market sampling display demonstrating full brand presence across butters, attas, and drinks.
Outdoor Exhibition Pavilion
Exhibition Setup
Outdoor Exhibition Pavilion
Full retail canopy setup with category standees and comprehensive product architecture display.
07 — Deliverables

Full
system.

Packaging Design (15+ SKUs)
3D Product Renders
Brand Guidelines Document
Festive Luxury Gifting
Lil'Stars Kids Nutrition
Mom2B Maternal Care
Retail POS & Spatial FSU
Canisters & Impulse Snacking
30-Sec Almond Milk Campaign
08 — The People

Who we
worked with.

Founders & Leadership
JM
Jitin Munjal
Co-Founder & CEO
SH
Shilpa Moglishetty
Co-Founder
Colleagues & Collaborators
RK
Roshan Kulranjan
Vice President
AS
Amarjit Singh
Sales Head
SG
Siddharth G
Production Executive
BH
Bhoomika
Quality Analyst
09 — Results

What the
numbers say.

  • 01176% revenue growth in FY 2024–25 — directly from improved brand visibility and packaging coherence at retail.
  • 02Production efficiency up 40% — even as 80% remains manual, the design pipeline is significantly leaner.
  • 03Visual presence elevated as product presentation shifted from photo-based to 3D render-based.
  • 04Streamlined process: drawing board → iterations → final design → proofing → print & production.
  • 05Product portfolio structured across all SKUs with a master brand document guiding future extensions.