Case Study · Brand Identity · 2023 — Present

Jus
Amazin

End-to-end brand system for a D2C peanut butter brand — packaging across 15+ SKUs, social media systems, retail POS, and guidelines that scaled with the company.

Jus Amazin Pvt. Ltd.
Design & Comms Manager
2023 — Present
Brand · Packaging · Social
176%
Revenue Growth FY24–25
40%
Production Efficiency
15+
SKUs Designed
3D
Render-based Presence
01 — The Brief

Strong product.
No identity.

01 — Challenge
Strong product quality, zero coherent visual identity. Every SKU looked different. Retail shelf pickup was weak. No consistent brand story.
02 — Approach
Built a complete visual system from scratch — packaging logic, variant colour codes, photo→3D migration, social templates, POS, and a brand guidelines doc.
03 — Outcome
176% revenue growth in FY 2024–25. Streamlined pipeline from drawing board to production. Cohesive portfolio across all SKUs and retail touchpoints.
02 — Brand Film

Brand Story
in Motion.

A cinematic expression of Jus Amazin's brand identity. This brand film captures the essence of clean-label nutrition, illustrating the craftsmanship, quality, and organic vibrancy behind the products. Translating print brand guidelines into fluid motion design, it serves as the master visual anchor for digital campaigns.

03 — Visual System

Packaging
at scale.

Core Packaging Range
HERO PRODUCT SHOT
Core Packaging Range3D Pack Render
3D RENDER
3D Pack RenderSuperfoods Range
SUPERFOODS
Superfoods RangeBrand Guidelines Document
BRAND GUIDELINES
Brand Guidelines DocumentBars
BARS
BarsJars
JARS
JarsDesi Energy Bar
DESI ENERGY BAR
Desi Energy BarSnacks
SNACKS
SnacksMarketing
MARKETING
MarketingManagement
MANAGEMENT
Management
04 — Transformation

Before
and after.

Before — Aug 2023 (at joining)
Old peanut butter jar — inconsistent label
Old quinoa pouch — generic craft bag
Old snacks pouch — no design system

Generic label printing. No system. Each SKU looked like a different brand — clashing colours, inconsistent typography, no shelf-ready files, no brand rationale document.

After — 2023 onwards

Unified visual language. 15+ SKUs with coherent colour logic, typography, and 3D-render direction. A brand guidelines document the entire team uses daily. Design is now proactive and scalable.

05 — Deliverables

Full
system.

Packaging Design (15+ SKUs)
3D Product Renders
Brand Guidelines Document
Social Media Templates
Retail POS Materials
Energy Bar Range
Superfoods Packaging
Snack Pack Range
Design Process System
06 — The People

Who we
worked with.

Founders & Leadership
JM
Jitin Munjal
Co-founder & CEO
SH
Shilpa
Co-founder & CEO
Colleagues & Collaborators
RK
Roshan Kulranjan
Vice President
AS
Amarjit Singh
Sales Head
SG
Siddharth G
Production Executive
BH
Bhoomika
Quality Analyst
07 — Results

What the
numbers say.

  • 01176% revenue growth in FY 2024–25 — directly from improved brand visibility and packaging coherence at retail.
  • 02Production efficiency up 40% — even as 80% remains manual, the design pipeline is significantly leaner.
  • 03Visual presence elevated as product presentation shifted from photo-based to 3D render-based.
  • 04Streamlined process: drawing board → iterations → final design → proofing → print & production.
  • 05Product portfolio structured across all SKUs with a master brand document guiding future extensions.
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