Snacks & Canisters
CategoryFrom cylindrical composite canisters and regional heritage snacks like Baked Nippat to the ₹10 Chikki experiment and the high-contrast 'Don't Be Hangry' impulse pouch system.
Disruption.
Indian snacking is split between loose traditional snacks and ultra-processed commercial chips. We engineered a modern FMCG snacking ecosystem that honors authentic Indian food culture (Millets, Seeds, Baked Nippat) packaged with high-velocity shelf impact across multiple substrates — from rigid composite cans to flow-wrap chikki bars.
The ₹10 Mass-Market Experiment
Reimagining traditional regional Indian snacking structures for mass-market commercial accessibility. Designing a high-impact packaging blueprint for the entry-level ₹10 Crushed Peanut Chikki, proving premium design belongs at every price point.
Cylindrical Composite Canisters
Engineered rotational 360° label architecture for composite cans and canisters across Multi-Seed Crackers, 5G Seed Trail Mix, Cookies, and Baked Nippat (traditional South Indian savory snack reimagined as a clean-label FMCG staple).
"Don't Be Hangry" Impulse Pouch
Developed a high-contrast, punchy typographic impulse pouch format ('DBH') engineered for supermarket checkout counters, impulse hangars, and fast-commerce basket add-ons.
Clean Roasted Millets
Designed the multi-format packaging system (12g, 35g, 60g) for roasted Jowar Puffs and Millet Mixture across high-velocity flavor profiles (Magic Masala, Chat Masala, Pudina Chaat).
Packaging.
360° cylindrical label engineering for composite cans alongside flexible pouch impulse formats.
“Premium design should not be locked behind high prices. Bringing clean visual architecture,360° canister dielines, and superior lamination to everyday snacks shifts consumer expectations and disrupts mass-market retail conventions.”
Metrics.
Matrix.