Snacks
CategoryGully culture meets corporate scale. Bringing premium design architecture to ₹10 price points and mass-market retail shelves.
Disruption.
Proving that premium design language can thrive at any price point — from ₹10 Chikki to multi-seed crackers.
The ₹10 Experiment
Reimagining traditional regional Indian snacking structures for mass-market commercial accessibility. Designing a high-impact packaging blueprint for the entry-level ₹10 Crushed Peanut Chikki.
Lamination Strategy
Coordinating with packaging engineers to execute the signature premium 'Just WOW' lamination process to stand out on traditional retail shelves.
Portfolio Expansion
Managing parallel digital asset stabilization for extended lines, including Multi-Seed Crackers and the vibrant Pancake Mix Berry Blast range.
Market Placement
Optimizing product assets for high-volume quick-commerce integration and direct marketplace search discovery.
Hub.
Multi-Seed Crackers
E-commerce asset synchronization pipeline
Pancake Mix Berry Blast
Core packaging asset alignment across fast-commerce networks
₹10 Crushed Peanut Chikki
Mass-market packaging with premium 'Just WOW' lamination
“Premium design shouldn't be locked behind high prices. Bringing clean visual architecture and superior lamination to a ₹10 product shifts consumer expectations and disrupts mass-market retail conventions.”
Acceleration.
Matrix.