In-House
Designs
Where I test ideas that don't have a client brief yet. Packaging concepts, typographic experiments, 3D renders — things that exist because I was curious, not because someone asked for them.
Testing lines,
shapes & textures.
Some of the most useful design thinking I've done has been on projects nobody commissioned. Without a client to satisfy or a brief to follow, you make different decisions — riskier ones, more honest ones.
Two projects here: OG Mithai, a packaging concept for a bold Indian sweets brand leaning into street-culture heritage; and Vedic Treats, an Ayurvedic wellness brand exploring clean luxury with 3D product simulation.
OG Mithai:
Bold sweets culture.
OG Mithai is a concept for reimagining Indian sweets as a premium gifting product that still feels rooted in street culture. The tension was to make it feel high-end without losing the boldness of a mithai shop — rich typography, gold foil, vivid color — the kind of packaging that can sit at a wedding table but also remind you of a busy market lane.
Street Sweets Redefined
Merging traditional Mithai heritage with bold contemporary street typography. Setting the aesthetic foundation using strong colors and premium gold foil layouts.
Packaging Geometry
Sizing the boxes for modular sweet arrangements (assortments of 12/24 sweets) and ensuring rigid board strength for retail display.
Vedic Treats:
Ayurvedic wellness.
Vedic Treats presents a clean, minimal design aesthetic built for a premium Ayurvedic wellness brand. Prioritizing pure ingredients like cow ghee, organic jaggery, and dry fruits, the packaging is structured around earthy color palettes, delicate botanical elements, and luxury serif typography. To validate the packaging files before print production, we developed high-fidelity 3D GLB packaging models.
Interactive 3D Pack Renders
PC Bar Front Render
Interactive 3D GLB Model · Auto-Rotate enabled
PC Bar Alternate Angle
Interactive 3D GLB Model · Drag to rotate
Brand & Packaging Elements
Ayurvedic Minimal Luxury
Defining an understated packaging hierarchy with clean serif typography and hand-drawn organic elements representing clean, Ayurvedic ingredients.
GLB Production Modeling
Creating accurate 3D mockups of the protein/energy bars for pre-launch validation, rendering precise folds, paper texture, and material finishes.