Brand Assets &
Illustration
Developing bespoke character systems, storytelling environments, and digital vector illustrations that define modern brand communication and establish authentic, friendly customer connections.
Giving the brand
a human face.
Modern D2C brands require visual storytelling that cuts through retail shelf clutter and builds instant empathy. For Jus Amazin, the goal was to introduce a family character system that portrays wholesome eating, transparency, and family values.
I designed a complete illustration kit consisting of modular character sheets (representing parents, kids, and food experts). The vector assets were structured with organized layers for interchangeable expressions, postures, and assets, allowing the marketing team to quickly place characters in kitchen layouts, retail POS, or social posts.
Scaling cohesive
identities.
Natasha
Aria (Working)
Boy Character
Father Character
Girl Character
Aria (Eyes Open)
How assets are
constructed.
Sketch & Silhouettes
Pen and paper layout of proportions, facial features, and apparel design. Finding the right balance between clean shapes and friendly expressions.
Vectorization
Translating concepts into clean vector curves. Constructing uniform stroke systems, color grids, and scalable geometries.
Layering & Rigging
Structuring source files into modular groups (brows, mouth shapes, posture assets) to make the characters ready for motion graphic animation.
Production Release
Exporting optimized SVGs, webassets, and transparent high-res PNG layers to be used seamlessly across D2C packaging, websites, and social kits.