BRANDASSETS
Modular character systems and vector illustrations engineered for high-velocity FMCG packaging, digital commerce, and motion rigging.
Characters as
infrastructure.
Illustrations for consumer brands fail when they treat characters as mere decoration. A true character asset is a visual interface: scalable across 15mm retail seals or 4K billboards, easily rigged for 15-second social motion clips, and instantly recognizable in under 200 milliseconds on a crowded supermarket shelf.
Model Sheets & Blueprints.
Master rig with 12 facial phonemes and modular limb vectors.
Desk & digital interaction pose mapped to tech onboarding workflows.
Youthful energy character model with agile jumping & action curves.
Stout grounding figure built with soft curvilinear geometry.
High-spirit mascot with dynamic hair arc & expressive eyes.
Direct eye-contact variant engineered for conversion landing pages.
How assets are
constructed.
Sketch & Silhouettes
Pen and paper layout of proportions, facial features, and apparel design. Finding the right balance between clean shapes and friendly expressions.
Vectorization
Translating concepts into clean vector curves. Constructing uniform stroke systems, color grids, and scalable geometries.
Layering & Rigging
Structuring source files into modular groups (brows, mouth shapes, posture assets) to make the characters ready for motion graphic animation.
Production Release
Exporting optimized SVGs, webassets, and transparent high-res PNG layers to be used seamlessly across D2C packaging, websites, and social kits.